Meet the team behind automotive's digital transformation



Founder, President & CEO, Block Bridge, Inc.
Bradley W. Smith builds trust infrastructure for automotive commerce. At Block Bridge he leads Trust Bridge: software that validates parties, keeps PII off the public ledger, and maintains a decentralized event log for the movement of vehicles. Dealers, auctions, and carriers license that layer to agree on who was authorized, who had custody, and what happened in transit—the same record finance uses to bill and reconcile. Settlement against accepted delivery, on traditional and stablecoin rails, sits on that log.
Since 2017 he has worked on-chain as a practitioner—first Bitcoin and Ethereum, then Cardano, Avalanche, Solana, and Algorand—including swaps, DeFi, NFTs, and running a node. Trust Bridge is that experience applied to vehicles: prove who is acting, keep personal data off the ledger, and write an event history counterparties can bill against.
The buyer side is the same industry he has sold into for two decades. As Vice President of Product Management at Experian Automotive (2014–2024), he ran credit and market-research portfolios and is the sole inventor on U.S. Patent 11,210,276 (assigned to Experian) for automated household vehicle-event detection. At R.L. Polk & Co. he led loyalty and market-research products and was the public voice of the Polk Automotive Loyalty Awards, quoted by Honda, Hyundai, Volkswagen, Ford, and Chrysler on repurchase measurement. He also held product and analytics roles at Automotive Lease Guide, UM Worldwide, Minacs, and MSX International.
U.S. Air Force veteran. B.S. and M.S. in Administration, Central Michigan University. Based in Indian River, Michigan.
The Block Bridge team is supported by a team of experienced industry professionals, ensuring our solutions are meeting the needs of the market.